Organize an Event – A Planning Guide
Promote Your Event – Generate Publicity
Promote Your Event:
• Generate Publicity
• Contact the Media
• Get Results
• Follow Up
• Look Beyond the Media
Generating publicity is the key to any successful event. If cancer survivors in your community don’t know that NCSD is happening, your efforts to honor them will be unsuccessful. Organize your efforts to obtain media coverage, giving yourself deadlines for each task.
National publicity will be handled by the NCSD Foundation. Refer national media inquiries to the media hotline at (615) 791-3834 or e-mail info@ncsd.org. The Foundation will also be responsible for contacting the White House and the National Cancer Institute.
The 25th annual National Cancer Survivors Day is Sunday, June 3, 2012.
Table of Contents
Welcome! Getting Started
Deadlines
Step 1: Register the Event
Step 2: Get Sponsors
Step 3: Pick a Location
Step 4: Choose Activities
Step 5: Order Merchandise
Step 6: Promote the Event
Sample Letters
More Resources
2011 Event Coverage and Photos
Thanks to our
2012 National Sponsor
Click on Logo
Organize an Event – A Planning Guide
Promote Your Event – Generate Publicity
Promote Your Event:
• Generate Publicity
• Contact the Media
• Get Results
• Follow Up
• Look Beyond the Media
Generating publicity is the key to any successful event. If cancer survivors in your community don’t know that NCSD is happening, your efforts to honor them will be unsuccessful. Organize your efforts to obtain media coverage, giving yourself deadlines for each task.
National publicity will be handled by the NCSD Foundation. Refer national media inquiries to the media hotline at (615) 791-3834 or e-mail info@ncsd.org. The Foundation will also be responsible for contacting the White House and the National Cancer Institute.
Table of ContentsWelcome! Getting StartedDeadlinesStep 1: Register the EventStep 2: Get SponsorsStep 3: Pick a LocationStep 4: Choose ActivitiesStep 5: Order MerchandiseStep 6: Promote the EventSample LettersMore Resources2011 Event Coverage and Photos
2012 National Sponsor
Click on Logo